Join us at our annual sell it event
Seawell Ballroom at Denver Center for the Performing Arts
Every move builds something bigger.
Sell It '26: Move Forward is SERHANT.'s annual flagship event, bringing together top agents, entrepreneurs, business leaders, marketers, and innovators from across the globe for two days of learning, connection, and future‑focused strategy.
what moving forward looks like
What's In Store
Nothing meaningful stands still. Sell It '26 is built around the conversations that move the industry forward: AI, adaptation, sales, branding, entrepreneurship, leadership, and the future of business. Here's what that looks like in Denver.
01
THE LINEUP
Ryan Serhant on the future of the business. Tony Hawk on resilience, reinvention, and building a brand that outlasts any era. More names to be announced, and worth the wait.
02
MORE THAN A CONFERENCE
A private section at a Rockies game. High-energy experiences designed to get the whole room talking. A closing night at the immersive Meow Wolf Denver. Every experience is designed to put the whole network in the same room and make it one to remember.
03
SESSIONS THAT ACTUALLY MOVE YOU
Dedicated sessions on AI, sales strategy, and the technology reshaping how top agents work, including a first look at S.MPLE 2.0.
Meet the speakers
Speakers
Ryan Serhant
Founder & CEO, SERHANT.
Tony Hawk
Legendary Skateboarder & Entrepreneur | Founder, The Skatepark Project
Duncan Wardle
Former Head of Innovation & Creativity, Disney
Ryan Coyne
Chief Experience Officer, SERHANT. | Columbia Business School | Sell It 26 Master of Ceremonies
Greg Chan
Chief Technology Officer, SERHANT. | Former Microsoft & Amazon Technology Leader
Kelsey Lee
Director of S.MPLE, AI Product & Agent Experience, SERHANT.
John Sim
Managing Director and Head of Securitization Research at JPMorgan
Peter Ocean
SERHANT. NY
Jennifer Gallagher
SERHANT. FL
Ben Belack
SERHANT. CA
Patrick Southern
SERHANT. NJ
Rafael Angarita
Director of Integrated Marketing, SERHANT.
Danny Rosenberg
Creative Director to Ryan Serhant
Ryan Serhant
Founder & CEO, SERHANT.
Tony Hawk
Legendary Skateboarder & Entrepreneur | Founder, The Skatepark Project
Duncan Wardle
Former Head of Innovation & Creativity, Disney
Ryan Coyne
Chief Experience Officer, SERHANT. | Columbia Business School | Sell It 26 Master of Ceremonies
Greg Chan
Chief Technology Officer, SERHANT. | Former Microsoft & Amazon Technology Leader
Kelsey Lee
Director of S.MPLE, AI Product & Agent Experience, SERHANT.
John Sim
Managing Director and Head of Securitization Research at JPMorgan
Peter Ocean
SERHANT. NY
Jennifer Gallagher
SERHANT. FL
Ben Belack
SERHANT. CA
Patrick Southern
SERHANT. NJ
Rafael Angarita
Director of Integrated Marketing, SERHANT.
Danny Rosenberg
Creative Director to Ryan Serhant
Move Forward
The Program
Two days. Every session counts. Session details confirm closer to the event. Ticket holders hear first.
a new market. a new chapter.
Meow Wolf Takeover and
Denver Launch
Party
Denver's most immersive art experience, exclusively ours for the night, and a celebration of SERHANT.'s newest market. The best connections get made here.
Bizarre surroundings do something to the brain. They break the patterns that keep you thinking the same way. Meow Wolf is designed for that kind of disruption. Interactive, immersive, genuinely unexpected. And when the whole SERHANT. network is experiencing it together, the conversations that follow are the ones that become referrals, partnerships, and ideas you'll still be thinking about on the flight home.
Included with your ticket
a new market. a new chapter.
Meow Wolf Takeover and
Denver Launch
Party
Denver's most immersive art experience, exclusively ours for the night, and a celebration of SERHANT.'s newest market. The best connections get made here.
Bizarre surroundings do something to the brain. They break the patterns that keep you thinking the same way. Meow Wolf is designed for that kind of disruption. Interactive, immersive, genuinely unexpected. And when the whole SERHANT. network is experiencing it together, the conversations that follow are the ones that become referrals, partnerships, and ideas you'll still be thinking about on the flight home.
Included with your ticketSell It '25
Testimonials
I go to a lot of large events...This was by far the most optimistic and forward thinking (and fun!) event when it comes to business development, tech and innovation.
PJ Smith
Naples, Florida
Absolutely incredible, thoughtful, inspiring, exciting….Completely fulfilled with the experience and so thankful to everyone who made this happen.
Sarah Raumaker
Orlando, Florida
Amazing and I don't know how many times I said 'Who does this?' I've been to a lot of conventions but never one that was so focused on the agent and their experience...homerun!
Todd Lee
Arizona
Sell It 25 was the most amazing, organized event I have been to. I am so grateful and appreciative to all of the staff, speakers, and Ryan for making this week unforgettable.
Dylan Gaitman
New York City
Sell It '25 was the best sales conference I have ever attended. It was a perfect mix of informative and entertaining while allowing people to connect with other agents/brokers and industry professionals from all over the world.
Katie Doubleday
Hamptons
I have worked for many traditional real estate companies, this is the first one where everyone left their egos at the door. The final night, the show, Universal Studios, every day was better than the last. The networking, invaluable. Thank you for giving us this amazing experience.
Josephine Traina
Atlanta
Join us in Denver
Claim your seat
in the room
SERHANT. agents, your rate is applied automatically at checkout.
All Access Pass
Admission
SERHANT. Agent Rate
Verify you're a SERHANT. agent to unlock this rate.
Plan Your Stay
All events take place at Seawell Ballroom at Denver Center for the Performing Arts, Meow Wolf Denver, and Coors Field. For the most convenient experience, we recommend the following hotels. There is no official event hotel or room block for Sell It ’26, so we encourage you to book your accommodations early to secure your preferred hotel and rates.
Sell It '25
The moments that
built the momentum.
Event Details
FAQs
- September 24-25, 2026 in Denver, Colorado
- Arrive early! Registration opens Wednesday, September 23, 11 AM–4 PM
- Thursday kicks off with the Rockies vs. Diamondbacks (private section) and Market Madness at Seawell Ballroom
- Friday is the full conference day, closing with the Meow Wolf Takeover and Denver Launch Party from 7-10 PM
- SERHANT. agents, top agents, entrepreneurs, business leaders, marketers, and innovators worldwide. Whether you're building your brand, scaling your business, or staying ahead of the technology reshaping the industry, Sell It '26 is built for you.
- Full access to both days: every keynote, workshop, and session. Plus the Rockies game (private section), Market Madness at Seawell Ballroom, and the closing night at Meow Wolf Denver. SERHANT. agents receive a discounted rate that auto-applies at checkout when you use your @serhant email address.
- Accommodations are not included in your ticket. We recommend for the most convenient stay. Official shuttles to Coors Field and Meow Wolf depart from Welton Street at the Hyatt Regency Denver at Colorado Convention Center.
- Two days of keynotes, workshops, networking, and immersive experiences. Ryan Serhant and Tony Hawk on the main stage. A private section at a Rockies game. An evening at Seawell Ballroom. A closing night at the immersive Meow Wolf Denver. Come ready to learn, connect, and move your business forward.
- Do not assume every event is within walking distance. Official shuttles depart from Welton Street at the Hyatt Regency Denver at Colorado Convention Center for the off-site events at Coors Field and Meow Wolf. See the route-specific questions below for exact schedules.
- Shuttles from the Hyatt Regency Denver at Colorado Convention Center to Coors Field depart every 15 minutes beginning at 11:30 AM on Thursday, September 24. Board on Welton Street. The final shuttle to Coors Field departs at 1:15 PM.
- Yes, three (3) days prior to the 24th a ticket will be emailed directly to the email you registered with and a wristband will be included in the welcome bag to get access to the club level where our event will be hosted.
- We suggest being at the game no later than 12:30 if you would like to watch Ryan throw out the first pitch.
- We suggest registering as soon as possible. We will have registration open on Wednesday from 11am-4pm and again Thursday morning before the game. You will need to be registered in order to access the club level at Coors Field.
- S.MPLE is SERHANT.'s proprietary technology platform for agents. S.MPLE 2.0 is the next generation. Sell It '26 includes a dedicated showcase where you'll see what it does and what it means for how you work.
- One of the most immersive art and entertainment experiences in the country and the Denver location is extraordinary! The closing night is an exclusive SERHANT. takeover and a celebration of SERHANT.'s newest market. You don't need to know what it is before you walk in. Just come.
- Shuttles loop continuously between the Hyatt Regency Denver at Colorado Convention Center and Meow Wolf from 6:30–10:30 PM, loading and departing on an ongoing basis. Board on Welton Street at the Hyatt Regency.
- Come dressed to impress but be comfortable. You'll be moving between keynotes, a baseball game, and a closing night at Meow Wolf. Think business casual with your personal edge.
- The full experience is for in-person only!
- Guests are welcome but must purchase their own event pass to access sessions and events.
All ticket sales are final.
If you're unable to attend, you can transfer your ticket. Transferring is free and you can send it to anyone. Here's how.
If you're sending a ticket
- Click your account, then open My Tickets.
- Find the ticket you want to give away and click Transfer.
- Type in the email address of the person you're sending it to. You can add a short note if you'd like (optional).
- Review the exact email address, then click Confirm transfer.
That's it. Ownership moves immediately and the ticket leaves your account, so check the recipient email carefully before confirming. Completed transfers cannot be cancelled.
** Important **
After 5pm ET on 9/17, you'll be personally responsible for delivering the Coors Field admission QR code to your ticket recipient ahead of the game.
If you're receiving a ticket
- Check your email for a message that says someone sent you a ticket. The ticket is already yours; no acceptance is required.
- Sign in, or create a free account if you don't have one. Use the same email the ticket was sent to.
- Open My Tickets to view your QR code.
** Important **
For transfers after 5pm ET on 9/17, the Coors Field admission QR code goes to the person who sent you the ticket, not to your account. Reach out to them directly to get your QR code before the game.
Good to know
- The ticket moves completely to the new person as soon as you confirm. It leaves your account and the QR code becomes theirs.
- You can't transfer a ticket that's already been checked in at the event.
Need to sell rather than give it away?
- Use List on exchange instead of Transfer. You agree on a price with the buyer privately, then transfer the ticket to them for free.
Questions? Email hello@sellit.com.
- We're here to help. For questions about registration, ticket transfers, event logistics, or anything else related to Sell It '26, contact our team at hello@sellit.com.